Patra Francis - Hard Work vs Smart Work Mindset

About the guest: Patra Francis—a business and accounting expert, investment director, tax strategist, and real estate investor. Patra shares how she transitioned from working 14-hour days to mastering tax-efficient alternative investments, scaling her business, and creating generational wealth. 00:00 - Introduction: Meet Patra Francis 02:15 - How Patra started in business and accounting 05:30 - The hard work vs. smart work mindset shift 09:45 - How tax-efficient investments changed her life 14:20 - The "Who Not How" principle for business growth 18:10 - Delegation & project management for success 22:45 - How networking & relationship-building create opportunities 28:00 - Overcoming language barriers and self-doubt 33:15 - From zero clients to a thriving CPA firm 38:45 - Why mentorship and coaching accelerated her success 42:30 - Alternative investments & real estate strategies 48:00 - How to create wealth beyond your business 52:15 - Final advice: Take control of your financial future Books recommended by Patra: * The Gap and The Gain - https://www.amazon.com/Gap-Gain-Achievers-Happiness-Confidence/dp/1401964362 * Rich Dad's CASHFLOW Quadrant - https://www.amazon.com/Rich-Dads-CASHFLOW-Quadrant-Financial/dp/1612680054 Relevant Links: Instagram: https://www.instagram.com/patrafrancis LinkedIn: https://www.linkedin.com/in/patrafrancis/ Company website: https://www.thenestwealth.com/ About Ray Hightower: Ray Hightower is a tech company founder and commercial real estate investor based in Phoenix, Arizona, USA. He serves as Managing Partner of ROIClear. https://ROIClear.com https://RayHightower.com   #ROIClear  #Entrepreneurship​  #Business  #RealEstate  Note: ROI Clear is written without spaces: ROIClear.