Patricia

Having a good product is one thing, but getting your marketing right for that product is another thing altogether. People often make the mistake of thinking that creating a social media presence is enough, but without the right marketing strategy, you can easily get lost in the crowd. To find out what makes a successful marketing campaign Sebastian takes me to meet Patricia Sweeney, a marketing expert that’s based in Austin. Patricia shares with us the different techniques that she uses to help people market their goods and services, and how marketing changes in the United States when compared to Europe. It turns out there’s a lot for us Europeans to learn, and with the value of seeming local, having a locals help proves to be invaluable. Patricia explains to us the importance of using organic content, and how generic marketing techniques often don’t deliver the results that they promise.  “You have to have a local vibe and it has to be organic.” - Patricia Sweeney Time Stamps: 2:05 - What marketing really is and how it works. 3:11 - What Patricia’s role is and how she, as a marketing expert, helps entrepreneurs. 7:28 - If a product or service sells in Europe will it also sell in the United States? 9:14 - How Patricia went from entrepreneur to marketing expert. 11:36 - The process you go through when first connecting with a marketing expert. 13:21 - The effective tools and techniques that marketers are currently using. 16:04 - The unrealistic expectations people can have in relation to marketing. 18:01 - The unique strategies that are used when marketing within Austin. 21:14 - The types of workshops that Patricia runs tohelp businesses. 26:27 - Basic advice for someone who’s thinking of moving a business to Texas. Resources: Trancripts www.ideallymedia.com Connect with Kevin Turley: Website Connect with Sebastian Sauerborn: Website Connect with Patricia Sweeney: LinkedIn