Patrick Brown, CEO, Impossible Foods and Dominique Crenn, Chef (Code Conference 2016)

Impossible Foods CEO Pat Brown and acclaimed professional chef Dominique Crenn talk with Recode's Peter Kafka about their efforts to change how people think about food. Brown's company has developed a plant-based meat alternative to beef that he says can outperform on taste while also having a substantially smaller impact on the environment. Crenn, meanwhile, chose not to serve any animal meat in her second San Francisco restaurant because of concerns about climate change and the meat industry's excesses. Learn more about your ad choices. Visit podcastchoices.com/adchoices