Patrick Vlaskovits and Brant Cooper, ’The Lean Entrepreneur’

My guests for episode #162 are Patrick Vlaskovits (@pv)  and  Brant Cooper (@brantcooper), previously guests on episode #99. I recently ran into them at the Lean Startup Conference and today we are speaking about their newest book (coming in February) The Lean Entrepreneur: How to Create Products, Innovate with New Ventures, and Disrupt Markets. You can learn more via their website: www.LeanEntrepreneur.co In this episode, we talk about: What is Lean Entrepreneurship? How does Lean create disruptive innovations? Why is it better to fail fast and learn your idea isn't viable sooner rather than later? Why is “follow your passion” really bad advice? What's a value stream in the context of a startup? Why would data “inform decisions” rather than “make” them for you? Their books: The Lean Entrepreneur: How to Create Products, Innovate with New Ventures, and Disrupt Market The Entrepreneur's Guide to Customer Development: A cheat sheet to The Four Steps to the Epiphany For a link to this episode, refer people to www.leanblog.org/162. For earlier episodes, visit the main Podcast page, which includes information on how to subscribe via RSS or via Apple Podcasts.