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Patron and Grey Goose CMO Lee Applbaum: We’re fighting for our share in the luxury category episode artwork

EPISODE · May 30, 2019 · 32 MIN

Patron and Grey Goose CMO Lee Applbaum: We’re fighting for our share in the luxury category

from The Modern Retail Podcast · host Digiday

As the traditional lines of luxury blur, luxury marketers are competing for attention and consumer spend across categories. Lee Applbaum, CMO of the high-end spirits brands Patron Tequila and Grey Goose Vodka, part of Bacardi Global Brands Limited, is making a play for more of the luxury customer’s wallet. Applbaum discussed how platform partnerships can help the brand reach customers differently, how he thinks of marketing channels and more.

What this episode covers

As the traditional lines of luxury blur, luxury marketers are competing for attention and consumer spend across categories. Lee Applbaum, CMO of the high-end spirits brands Patron Tequila and Grey Goose Vodka, part of Bacardi Global Brands Limited, is making a play for more of the luxury customer’s wallet. Applbaum discussed how platform partnerships can help the brand reach customers differently, how he thinks of marketing channels and more.

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Patron and Grey Goose CMO Lee Applbaum: We’re fighting for our share in the luxury category

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How long is this episode of The Modern Retail Podcast?

This episode is 32 minutes long.

When was this The Modern Retail Podcast episode published?

This episode was published on May 30, 2019.

What is this episode about?

As the traditional lines of luxury blur, luxury marketers are competing for attention and consumer spend across categories. Lee Applbaum, CMO of the high-end spirits brands Patron Tequila and Grey Goose Vodka, part of Bacardi Global Brands Limited,...

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