Pattern updates, projector files and book drama! #99

Johanna and Malena share what’s currently been happening behind the scenes. Johanna is launching a new sewing pattern soon (hopefully), and let's just say, it's a lot! From sewing photo samples under pressure to navigating real-life setbacks and experimenting with new instruction formats. Not to mention the constant worry that the pattern will launch to crickets.Malena has also been busy in the pattern studio and has added projector files to her sewing patterns. She also had to make some tough decisions on where her energy and time are best spent, and Johanna thinks that maybe she scared Malena straight. Then Johanna shares some upsetting book drama with a big vendor that starts with an A and ends with an M. But the good news is that if you are in the US, there is currently a spring sale on Amazon for Fit for Knits and Sewing Jeans (25% off!) So grab a print copy while there is stock left! SHOP BOOK SPRING SALE ON AMAZON USFit for Knits (Amazon affiliate link)Sewing Jeans (Amazon affiliate link)Email us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Or contact us at our socials:Stitching Tales on InstagramStitching Tales on YouTubeAbout Malena Hjerpe: Professional pattern maker, sewing book author and owner of Hazelhen Patterns.Hazelhen Patterns Instagramhazelhenpatterns.com (get your free Malva t-shirt pattern)About Johanna Lundström: Sewing book author, pattern designer and sewing content creator.thelaststitch.com Hosted on Acast. See acast.com/privacy for more information.