Paul Archer - CEO - Duel

Paul Archer – Tech Entrepreneur & AdventurerPaul Archer is best known for blending a career in high-stakes adventure with cutting-edge marketing technology.Professional Role: He is the Founder and CEO of Duel, a brand advocacy platform used by major global brands like Pandora, Dove, and Charlotte Tilbury. He is a leading voice on "Brand Advocacy," arguing that authentic community and word-of-mouth are more effective than traditional digital ads.World Records: Before his tech career, he gained fame for the "It’s on the Meter" expedition, where he drove a black London taxi 80,000 miles around the world. The journey spanned 50 countries and broke two Guinness World Records, including the longest-ever journey by taxi.Author: He co-authored the best-selling book It's on the Meter, which chronicles his global taxi adventure.