Paul Archer - CEO - Duel - The Ad Podcast

What this episode covers

Paul Archer – Tech Entrepreneur & AdventurerPaul Archer is best known for blending a career in high-stakes adventure with cutting-edge marketing technology.Professional Role: He is the Founder and CEO of Duel, a brand advocacy platform used by major global brands like Pandora, Dove, and Charlotte Tilbury. He is a leading voice on "Brand Advocacy," arguing that authentic community and word-of-mouth are more effective than traditional digital ads.World Records: Before his tech career, he gained fame for the "It’s on the Meter" expedition, where he drove a black London taxi 80,000 miles around the world. The journey spanned 50 countries and broke two Guinness World Records, including the longest-ever journey by taxi.Author: He co-authored the best-selling book It's on the Meter, which chronicles his global taxi adventure.

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How long is this episode of The Ad Podcast?

This episode is 15 minutes long.

When was this The Ad Podcast episode published?

This episode was published on April 10, 2026.

What is this episode about?

Paul Archer – Tech Entrepreneur & AdventurerPaul Archer is best known for blending a career in high-stakes adventure with cutting-edge marketing technology.Professional Role: He is the Founder and CEO of Duel, a brand advocacy platform used by major...

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