Paul Bennett

As creative director at the influential design and innovation company Ideo, Paul Bennett manages to keep his eye on the little things that matter, though his clients are among the biggest in the world (Procter & Gamble and Pepsi, to name but two). "Small is the new big,"Bennett says. And his design approach reflects this philosophy. For often, it's not the biggest ideas that have the most impact, but the small, the personal, and the intimate. Trained as a graphic designer, Bennett is a pragmatic design evangelist, preaching fervently that design can make the world a better place, and providing playful, inspired examples of how it does. Paul's intention was to arrive in Dubai and learn from it’s citizens rather than turn up with answers. He hopes to better understand the aspirations and dreams of the local population, and enable and inspire Dubai’s citizens to co-create their city of the future