Paul Boag - Helping People For Free At Scale

Paul Boag, UX consultant, digital transformation expert, and OG podcaster, joined me on Ditching Hourly to talk about how helping people for free is good for business.Talking PointsThe value of jumping on a new platform.How podcasting creates trust.How to create a good podcast.Hunting versus gardening.Expertise by association.Video-first workflow.The benefit of publishing your mistakes instead of editing them out.Why you don’t need to be outgoing to have a podcast.The benefits of daily publishing.The trust difference between writing and speaking.The simplicity of being a helpful human being.Why you should share absolutely everything you know.How tactics change over time.Why you need to adapt for the reality you’re in.What to copy from your heros (spoiler: copy the strategy, not the tactics).Why niching down is a great way to become dominant in a sector.Why it’s critically important to find out where your ideal buyers talk to each other.How to work your way into a niche market.Show your expertise, don’t tell your expertise.Niching around an audience instead of a deliverable.Connect with Paul:Paul's website Paul's newsletterPaul on Twitter ----Do you know you need to niche down, but keep hesitating because you're afraid of picking the wrong niche, cutting off good opportunities, or boxing yourself in?You DON'T need more convincing that vague positioning is a problem.You DO need a way to make positioning feel less risky so you can finally choose a direction, test it in the market, and adjust without blowing up your business.On Tuesday, September 8th, 2026, at noon Eastern Time, I'm running a live workshop called Positioning For Soloists Having A Hard Time Niching Down.That's what we'll tackle in this workshop.It's the second session of my Fall 2026 Soloist Growth Workshop series for expertise-based business owners just like you.Live attendance is limited to 20, so don't wait.Learn more at: https://jonathanstark.com/sgsEnroll in Positioning For Soloists now »Hope to see you live in Zoom on Tuesday.