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Paul Feldwick on his new book and why our industry has lost its desire to make work that works episode artwork

EPISODE · Apr 15, 2021 · 38 MIN

Paul Feldwick on his new book and why our industry has lost its desire to make work that works

from On Strategy Showcase · host Fergus

Paul worked for 15 years at the legendary planning agency BMP in London. In his new book "Why does the Pedlar Sing" he explores what he sees as the industry's creative short-comings and how we can turn things around.

What this episode covers

Paul worked for 15 years at the legendary planning agency BMP in London. In his new book "Why does the Pedlar Sing" he explores what he sees as the industry's creative short-comings and how we can turn things around.

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Paul Feldwick on his new book and why our industry has lost its desire to make work that works

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Frequently Asked Questions

How long is this episode of On Strategy Showcase?

This episode is 38 minutes long.

When was this On Strategy Showcase episode published?

This episode was published on April 15, 2021.

What is this episode about?

Paul worked for 15 years at the legendary planning agency BMP in London. In his new book "Why does the Pedlar Sing" he explores what he sees as the industry's creative short-comings and how we can turn things around.

Can I download this On Strategy Showcase episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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