Paul Feldwick's rotten onion: Legendary advertiser talks showmanship and the power of looking backwards

Ben Norman opens the door to Marketing Room 101 for the first time. In this episode, he is joined by Paul Feldwick, an icon of British advertising with a career spanning 6 decades.As a strategist and planner Paul worked at London agency BMP for over 30 years, and led global strategy and training following the merger with DDB. Since leaving, he has written Anatomy of humbug and Why does the pedlar sing? (which Rory Sutherland described as ‘possibly the book I would most highly recommend to anyone in marketing.’ ) In this episode Paul and Ben talk about the power of showmanship, and why marketers need to entertain. Paul makes banishes the rotten brand onion and champions looking back at brand history, not just forward at the next big thing. If you haven't already, get hold of his books here...http://paulfeldwick.com/books/the-anatomy-of-humbug/http://paulfeldwick.com/books/why-does-the-pedlar-sing/