Paul Gough- Effective Marketing Strategies

Paul Gough, a published author, physical therapist, and multi-PT clinic owner from the UK.  He comes onto the HET podcast to talk about marketing messages, embracing the "media company first" trend, authority marketing, and what it means to be a published author.   Resources Mentioned: Paul's mentor, Dan Kennedy's, business books Paul Gough's monthly publication: Cash is King Paul's published books: New Patient Accelerator Method The Physical Therapy Hiring Solution The Healthy Habit: Learn Secrets to Keep Active, Maintain Independence and Live Free from Painkillers Predictably Irrational by Dan Ariely   Biography: Paul Gough is a published author, former professional soccer PT, weekly newspaper columnist, multi PT clinic owner (4) from the UK and a leading provider of sales and marketing information to small and independent PTs in the USA. In response to declining referrals from doctors in his own business, Paul spent more than $55,000 (in one year) of his own money studying the best sales and marketing systems of the most successful businesses in the USA. First of all Paul made these strategies for attracting new patients work in his own clinics (www.paulgoughphysio.com) - and now they are being used by pt clinics to get more referrals from Direct Access and more referrals from past patients - as his online training courses continue to be sold all across America. He works personally with PTs in many different towns and counties, each with different laws of Direct Access – ranging from an independent multi-practice owner in Orange County (California), all the way over to a small town pt clinic facing fierce competition from chiropractors in Rochester Hills (Michigan). Paul has a young son named “Harry”, loves to travel and learn (at the same time!) and he now splits his time between running his (4) clinics in the UK – and working personally with PTs in his business success programs in the USA. When in the U.S, he and his family are based in La Jolla, San Diego. Contact information: Twitter: @thepaulgough Instagram: @thepaulgough Facebook: @thepaulgough Podcast: The Physical Therapy Business School Podcast Paul's website: www.Paulgough.com You can buy Paul's book here: Paulsmarketingbook.com     The PT Hustle Website Schedule an Appointment with Kyle Rice HET LITE Tool Anywhere Healthcare (code: HET)