Paul Husband on luxury retail, Chinese consumers and embryonic markets

Paul Husband is one of the world’s leading experts on luxury and retail in Asia. Co-author of the book, ‘The Cult of The Luxury Brand’, Paul helps brands understand the scale and dynamics of the Asian luxury goods market. If you have ever been to a luxury mall in either Hong Kong or Shanghai, chances are, you are in a building of retail experiences that Paul helped curate and bring to life. Catching up in his offices in central Hong Kong, we talked about the future of luxury, experiential retail and emerging technologies, super-malls in Dubai, the challenges of communicating global brands to Asian consumers, and the growth potential of new markets from Dubai to Sri Lanka.