Paul Jennings of ANSENresearch: Servitisation, collaboration and the future of manufacturing

In this episode of the Finance Connect European Equipment Finance Podcast, sponsored by Alfa, Richard O'Donohue speaks with Paul Jennings, Principal of ANSENresearch, former CEO of JCB Finance and Visiting Professor at Aston University, about how servitisation and outcome-based contracts can help manufacturers build recurring revenue, strengthen customer relationships and compete more effectively in an increasingly challenging global market. The discussion also explores why manufacturers, finance providers and fintechs need to build a stronger collaborative ecosystem to develop new financing models, support innovation and create long-term value for customers, alongside insights into the circular economy and the future role of hydrogen in heavy equipment.