Paul Rawson: The Godfather of Recruitment Marketing “Talkin to me”

Jo Perrotta meets Paul Rawson, one of the original "Godfathers" of recruitment marketing, and asks him what he's learnt over the last two decades working in the UK and abroad. Paul shares his wisdom on the enduring nature of marketing fundamentals, which have remained unchanged for 60 years. He highlights the importance of understanding clients and explores the potential of AI for effectively reaching the right audience.