Paul Rice - Promoting Fair Trade as Social Entrepreneurship

Social entrepreneurship may be the most promising avenue for solving global problems, says Paul Rice, CEO of TransFair USA. In this audio lecture, sponsored by the Stanford Center for Social Innovation, Rice details his own work to establish Fair Trade. The movement has opened the U.S. market to more than 1.4 million small family farmers around the world who are now getting a fair price for their harvests and making dramatic gains in their living standards. https://ssir.org/podcasts/entry/paul_rice_-_promoting_fair_trade_as_social_entrepreneurship