Paul Rivera

Rivera amp mods were legendary back in the 1970's and almost every session guitarist and a lot of artists had their amps beefed up by Paul Rivera. In 1976 Rivera R&D was formed and Paul Rivera changed the amp game with new designs of amps, cabinets and more! We talk to Paul Rivera Jr., and talk to him about his famous dad, the legacy of Rivera Amps and the new groundbreaking products by Rivera that continues the tradition of making Rivera Amplification an integral part of the sound of electric guitar we know today!