Paul Ruane, Head of Brand with Fuzion talks about getting your brand right

In part two of a two part podcast with Paul Ruane, the Head of Brand with Fuzion who talks about the whole process of branding and how it works. He also talks about rebranding, when it is recommended and why he felt it was necessary to rebrand Fuzion and how he went about this. Even though the chat got a bit "nerdy" at times for anyone in business this is a valuable conversation. Enjoy the show!    Podcast Production by Greg Canty Greg's blog Greg on Twitter  Greg on LinkedIn Email Greg with feedback or suggested guests: [email protected]