Paul Skinner (MarketingKind) - How the world's greatest challenges are marketing briefs in disguise

Can marketing change the world? Paul Skinner, is determined to find out. Paul is the founder of MarketingKind and Pimp My Cause. Both organisations use the power of marketing, and marketers, to make a positive impact across a range of social and environmental issues. Paul is also the author of two books: 'The Purpose Upgrade' and 'Collaborative Advantage'. In this conversation we cover:How a health scare for his father impacted his childhoodHis uncle, the nuclear physicist, who encouraged him to think differentlyHis thoughts on how we all become less radical with age, and his practice of meditation as a counter current to thatHow you can get involved in MarketingKindMarketing as a discipline rather than a department within a businessHow marketing can contribute to so much more than a small set of commercial objectivesHow human beings choose options that give us a better life story, than life outcomeHow Collaborative Advantage challenges the dominant narrative of Competitive Advantage as a business strategyHow his book 'The Purpose Upgrade' challenges the idea of purpose as a fixed goal for an organisationHow the pandemic may have helped us to redefine success and be more adaptive in a crisis prone worldThe story of a coal-mining business which has pivoted to become a food business The early days of Amazon and how the staff negotiated the established book businessThe steps to take to upgrade your organisation's purposeHow we could learn from the story of 'Berlin Iron' from the Prussian war of liberationHis advice for implementing radical ideasPaul on linkedin: https://www.linkedin.com/in/paul-skinner-a73b8921/MarketingKind.orgRob on linkedin: https://www.linkedin.com/in/rob-warren/Want to appear? [email protected]: ⁠standingongiants.com⁠