Paul Voge, Co-Founder of Aura Bora

If you haven't had Aura Bora™ Herbal Sparkling Water, then you are missing out. Well, you definitely won't miss out on this stellar interview with co-founder Paul Voge (even though we really wanted Maddie Voge. Just jokes) as he details how Aura Bora got off the ground.Aura Bora has some of the best flavors and artwork on the shelf out there in the sparkling water space. We break down the packaging as usual, but we also get to hear how this brand came about. "We took matters into our own hands. After years of flavor testing, ingredient sourcing, and carbonation tweaking, Aura Bora was born!" -Aura Bora WebsiteGive the podcast a listen, and go try the product: http://www.aurabora.comAnd, like on every can, here is a haiku for you to enjoy:Sparkling Yum YumWe were not forced to say thatTry Aura Bora_______________________About Kirk and Andy.Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.Support the showSend us Fan MailSupport the showAbout Kirk and Andy.Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.Music for Kirk & Kurtts intro & outro: Better by Super FantasticsShow a little love. Share the podcast with those who may benefit. Or, send us a coffee:Support the show