Paul von Wupperfeld, Global Brand Storyteller | The Jeff Crilley Show

You’ve probably had this experience more than once: you visit a website—maybe for a nonprofit or a company—you read everything, admire the visuals, and still have no idea what they actually do. Sometimes it takes a master storyteller to highlight the right part of the website and message so that people understand what you do. My next guest specializes in this. Paul von Wupperfeld, a global brand storyteller, is in the studio.