Paul Weaver on Boston Beer's Cannabis Plans

Paul Weaver, Boston Beer's head of cannabis, discusses the Truly Hard Seltzer and Twisted Tea maker's foray into cannabis-infused beverages in Canada. Weaver shares why tea was the perfect vehicle for a THC-infused drink, how the July launch of Teapot has gone and how the narrative of cannabis stealing occasions from beer has changed.

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This episode is 44 minutes long.

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This episode was published on August 17, 2022.

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