Paul Woodward and Greg James on the Road to Base Metal Catalytic Converters | #HashtagFinance

CSE's Anil Mall was joined by Paul Woodward, President, and Greg James, COO of Aether Catalyst Solutions, Inc. (CSE:ATHR) to share how the company is progressing its research in developing a low-cost, high-performance, three-way catalyst to replace the costly precious metals currently utilized in automotive catalytic converters.   In this three-way conversation, Paul and Greg explain the cost ramifications of developing a base metal catalyst (2:39), how Greg is applying his 20 years of experience from Ballard Power (7:21), and why OEMs like Ford and Volkswagen are looking for a lower cost catalytic converter (13:56).Listen until the end to learn about the chemistry of what happens in a catalytic converter, why their company doesn't need a marketing department, and why 90% cost reduction for catalytic converters is the ultimate goal.Related linkswww.aethercatalyst.comthecse.com/en/listings/technology/aether-catalyst-solutions-inc🔴  Subscribe for more great CSE insights and interviews here: https://go.thecse.com/CSETV-Subscribe#AlwaysInvestedSTAY CONNECTED WITH THE CSE =============================📧 - NEWSLETTER: https://go.thecse.com/CSE-Mailing-List-Subscribe🎧 - PODCAST: https://blog.thecse.com/cse-podcasts/📸 - INSTAGRAM: https://www.instagram.com/canadianexchange/🤝 - LINKEDIN: https://ca.linkedin.com/company/canadian-securities-exchange👥 - FACEBOOK: https://www.facebook.com/CanadianSecuritiesExchange/🐦 - X: https://x.com/CSE_News📝 - BLOG: https://blog.thecse.com/🖥 - WEBSITE: https://thecse.com/📖 - MAGAZINE: https://issuu.com/thecse/docs©2026 CNSX Markets Inc. All rights reserved.