Paula Harsley talks about writing as the customer

In today's episode, Lauren talks to Paula Harsley about being a wordsmith. Paula specialises in helping businesses to bring their internal and external business communications to life.Paula worked in banking for many years and then for the Swindon and Wiltshire Growth Hub as one of their business navigators. Following the Covid pandemic and having met many business owners before and then during at online meetings, she decided to set up her business helping new businesses, small and medium enterprises with their marketing.When working with clients, she enjoys getting to know them, so that she can write from their point of view, putting herself in their shoes. She writes for the customer, translating technical or industry language into something that they will understand. Acronyms have their place, but only when the people you are talking to understand them. She particularly loves doing a website rewrite and longer form writing, but does also help clients with their social media – particularly tone of voice.Paula also shares how important networking has been to her over the years, not only for making new contacts, but also having the chance to talk to like-minded people. She has tried both formal and informal groups, and thinks they all have their place.She also talks about the perceptions we have of sales, and how when she worked in a bank it was easy, because they had lots of products that people might want. She prefers sales to be about relationships, not hard selling.Paula also talks about the common mistakes people make in their writing and how she helps. To contact Paula:Website: www.paulaharsley.comLinkedIn: https://www.linkedin.com/in/paulaharsley/Facebook: https://www.facebook.com/profile.php?id=100004564489319If you would like to contact me, you can visit my www.Scottmedia.uk or join my free Facebook group here https://www.facebook.com/groups/prtribe