Paula Land: Content Audits and Inventories

from Content Strategy Insights · host Larry Swanson

Paula Land wrote the definitive guide to content audits and inventories almost ten years ago. A lot has changed since then. The new edition of "Content Audits and Inventories: A Handbook for Content Analysis" has been extensively updated to account for the evolution of auditing practice, including 100 pages of new content and a new emphasis on the importance of analyzing and operationalizing the results of content audits. https://ellessmedia.com/csi/paula-land-2/

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This episode was published on May 29, 2023.

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