PODCAST · business
Content Strategy Insights
by Larry Swanson
Conversations with practitioners across many digital crafts — strategy, design, engineering, operations, etc.— working in AI, enterprise, agencies, UX, content design, technical communication, marketing, SEO, publishing, journalism, etc.
Episodes
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Rob Hanna and Lance Cummings: Information Typing in DITA
Good communication has always been about understanding your audience — shaping your message to match how they think, what they need, and what they'll do with it. Information typing, the "IT" in the technical documentation standard DITA, codifies that practice into a design discipline that…
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Melanie Seibert: Managing Content Design Teams
Few people have advanced the craft and management of content design as much as Melanie Seibert. She's been designing content experiences and managing design teams for more than 25 years. She recently captured some of her best insights in a new book, "Managing Content Design Teams."...
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Brad Bolliger: Pragmatic Semantic Modeling for Government Data
Brad Bolliger entered the knowledge graph space via enterprise software system design and data analytics. That background informs their pragmatic and strategic approach to the use of semantic technology in systems that facilitate information exchange across government agencies....
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Manny Silva: Docs as Tests for Resilient Technical Documentation
Technical documentation of software products is critical work that needs to accurately inform end users, regardless of how quickly and substantially the software might be changing. Manny Silva has created Docs as Tests, a system that integrates a set of well-developed practices and a collection…
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Jeff Eaton: Content Observability in Complex Systems
Modern content systems are complex and abstract, presenting problems for managers who want to understand how their content is performing. At Autogram, Jeff Eaton and Karen McGrane have developed a content observability framework to address this complexity. Their framework evaluates the…
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Jeffrey A. "jam" McGuire: The Value Map Content Framework
Aligning and orchestrating product content for complex business use cases is much easier when you have a framework to structure and guide your efforts. Jeffrey A. "jam" McGuire and his business partner developed the "value map" framework to structure and organize product marketing information.…
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Greg Dunlap: Designing Content Authoring Experiences
Experience design for readers of online content gets a lot of attention. The authors who create the content and get it ready for publication aren't as well served. In his new book, Designing Content Authoring Experiences, Greg Dunlap addresses this situation, showing content-system creators how…
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Sarah Johnson: Moving Content Forward with Content-first Design
Sarah Johnson asks, "If a digital experience is a conversation with a user, how can you have that conversation if you don't know what the words are?" Sarah addresses the crucial role of content in her new book, "Content-first Design," tackling both the pragmatic aspects of a content-first…
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Leah Buley and Joe Natoli: The UX Team of One
Both UX and content professionals routinely find themselves on teams where they are the sole practitioner of their craft. Leah Buley and Joe Natoli recently revised "The UX Team of One" to share their pragmatic take on solo UX practice, deftly balancing the application of human-centered research...
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Rob Punselie: Content Jobs to Be Done
A truly customer-focused content strategy is the cornerstone of good customer experiences. Over the past 25 years, Rob Punselie has developed and honed content discovery research methods based on time-tested usability knowledge and the Jobs to Be Done product-development framework. This approach...
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Alan J. Porter: Storytelling for Enterprise Content Strategy
Storytelling is the oldest content practice. Alan Porter helps enterprises and content practitioners improve their story craft. Alan shows how better stories both convey the unique benefits of a business to their customers and improve cross-functional communication within organizations....
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Joe Gollner: A Multi-layered Definition of "Content"
As recently as 40 years ago, we didn't have much need for the word "content." But as soon as we started delivering the same information via multiple channels, we needed a way to identify the essential elements of content assemblies and to work with them independent of their various manifestations...
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Stephanie Pereira: Designing Hyper-localized Content
Localizing digital product content is challenging on its own. When you add the need to communicate about sensitive financial topics to very specific audiences, the complexity of the work quickly grows. Stephanie Pereira is a content design manager working on the Google Payments product. She…
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Colleen Jones: AI and The Content Advantage
Now in its third edition, Colleen Jones's book "The Content Advantage" has become a classic in the content-profession literature. The new edition of the book continues to highlight content intelligence and content effectiveness and adds a new focus on the impact and use of AI in content programs....
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Chris Bach: The Origins of Decoupled and Composable Web Architectures
Over the past ten years, Chris Bach has been at the forefront of the transformation of web development. Chris coined the term "Jamstack," which refers to one of the first conceptions of a composable web architecture (the acronym JAM accounts for the JavaScript, APIs, and markdown that make up a...
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Fran Alexander: Democratizing Taxonomy Practice
There is always more taxonomy work to be done than there are practitioners to do it. Fran Alexander's solution to this imbalance is to democratize taxonomy practice. Fran's work actually spans the full range of semantic practices, from simple term lists to taxonomies, thesauruses, and ontologies...
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Mike Gifford: Accessibility, Sustainability, and Content Management
Where web accessibility, digital sustainability, content management, open-source software, and web standards intersect, you'll find Mike Gifford. Mike is the open standards and practices lead at Civic Actions, a company that helps governments deliver better digital services. Through his practice,...
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Michele Ann Jenkins: Taxonomy as the Foundation of Semantic Architecture
Through her taxonomy and other information architecture work, Michele Ann Jenkins helps people across the organizations she works with align their mental models and terminology usage. This alignment of concerns and language forms the foundation of the semantic architecture that is so crucial to...
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Bill Rogers: AI-Powered Assistants, Chat, and Search for Content Platforms
Bill Rogers is an experienced AI entrepreneur whose latest venture, ai12z, gives web content platform owners tools to build digital assistants and chatbots and to run gen-AI-powered searches. https://contentandai.com/bill-rogers/
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Ilse Jonker and Joyce van Aalten: Content Structure and Meaning
Modern content projects get the best results when content strategy and conceptual meaning are considered together, and the results can really shine when long-time collaborators do the work. Ilse Jonker and Joyce van Aalten are independent consultants who have teamed up on many content projects…
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Jeff Coyle: Creating New Content-Marketing Opportunities with AI
Generative AI tools and LLMs bring the need for a new kind of content awareness in organizations of all sizes. While some have focused on content creation, Jeff Coyle has grown and accelerated his content-marketing capabilities by leveraging the content discovery and operations improvements that…
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Vinish Garg: Bringing Product Sense to Content and Design
Vinish Garg takes a holistic and pragmatic view of the role of content and other crafts in digital product design, using an approach he calls "product sense." Content strategy and design are just two of many practices that contribute to the success of any digital product. All digital…
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Preston So: The Case for a Universal CMS
The CMS landscape has evolved a lot over the past couple of decades. Recently, headless CMSs and decoupled content architectures have appeared to address the need for omnichannel content experiences. While their separation of the management of content from its presentation offers many benefits,...
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Cennydd Bowles: Design and Tech Ethics for Our AI Future
Like most designers who work in technology, Cennydd Bowles has reflected at times on the impact of his work and its ethical implications. After a couple of decades of information architecture and interaction design practice, Cennydd stepped back from his design work to explore philosophy and…
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David Connis: Systems Thinking for Content Designers
A crucial skill for any content practitioner is the ability to sort out complex work environments and thrive within them. David Connis shows how a systems thinking mindset can help you cope with the upheaval of AI, the messy realities of content work, and other complex design challenges. He…
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Sharon Ni: Merging Conversation Design and Content Design
One of the most engaging aspects of generative AI products is their conversational interfaces. This has led many content designers working on AI products to develop skills in conversation design. Sharon Ni works on both conversational AI products and script-driven chatbots in her content design...
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Timi Stoop-Alcala: Knowledge Domain Modeling and Content Advocacy
When the concept of "content" comes up it can be hard to get everyone aligned on exactly what you're talking about. At IKEA, Timi Stoop-Alcala focuses on the "what" of content via the practice of knowledge domain modeling both to deal with the complexity of content and to highlight its…
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Andrew Stein: Content Design and AI Leadership
Like many content designers in the fall of 2022, Andrew Stein was concerned about the possible negative impact of generative AI on content and design practice. And his concern was heightened by the large number of content designers on his team. Since then, Andrew has discovered many ways to apply...
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Anna Potapova: Managing AI Content at Scale for an Ecommerce Giant
Generative AI creates new opportunities to create and manage content at scale. And scale is definitely required when crafting content experiences for one of the world's largest ecommerce companies. Anna Potapova is incorporating gen-AI across the span of her work at AliExpress: content creation…
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Hilary Marsh: Digital Councils for Better Content Strategy
Organizations of all types and sizes struggle with presenting their content so that it both makes sense to readers and aligns with the organization's intentions. Hilary Marsh introduced the concept of the "digital council" to address this issue. Councils can take many forms, depending on the…
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Duane Forrester: Evolving SEO Strategy for the Generative-AI World
SEO has always been difficult, but generative AI takes things to an entirely new level. Duane Forrester has been immersed in the search world for more than 20 years, including stints as the Product Manager for the Bing Webmaster Program and Vice President of Industry Insights at Yext, where he...
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Cruce Saunders: Content as a Valuable Enterprise Asset
Content is a precious business asset and should be treated as such in enterprise accounting records. Cruce Saunders has been making the case for content as a financial asset for many years, arguing that much of it should be accounted for like the durable machinery that powers a factory, not like…
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Leah Krauss: Responsible AI and Content Design at Microsoft
New AI products like Microsoft's Copilot can be powerful productivity enhancers, but if designers aren't careful they can inadvertently introduce into the product the bias and other hazards that can come with large language models. As a content designer working on Microsoft's Copilot for Sales...
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Michael Priestley: Creator of the DITA Structured-Content Standard
Twenty years ago at IBM, the company's commitment to user-focused content led to the decision to develop a standard way of structuring content so that it could be used in multiple channels. Michael Priestley was uniquely positioned to lead the effort to create the corporate standard that became...
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Jack Molisani: The Impact of AI on Technical Communication
As the founder of the long-standing LavaCon conference and the principal at a technical content staffing agency, Jack Molisani gets a deeply informed view of the world of technical communication. While he sees the opportunities that generative AI presents, he raises several concerns for technical...
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Rafaëla Ellensburg: Holistic, Semantic Content Engineering
Serving personalized content about thousands of products to millions of people requires a sophisticated content operation. At Albert Heijn, the big grocery store chain in the Netherlands, Rafaëla Ellensburg established a content engineering practice that lets the company deliver personalize-able...
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Lisa Welchman: Content, AI, and Digital Governance
Over the past 25 years, Lisa Welchman has established and codified the field of digital governance. With an enterprise consulting career that spans the emergence of the web, the arrival of social media, and the rise of mobile computing, she is uniquely positioned to help digital practitioners,...
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Pavel Samsonov: Content-First Product Design Leadership
Pavel Samsonov is a UX designer with a deep appreciation of content. His content-first approach to design is driven by his observation that navigating digital experiences is about accessing content, not clicking buttons. Pavel has also cultivated a deep awareness of the semantic environments that...
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Jeffrey MacIntyre: Orchestrating Personalized Content Experiences
Scalable content personalization systems create huge value for businesses. Like most valuable endeavors, they're really hard to do well. Jeffrey MacIntyre orchestrates the activities - terminology and taxonomy work, metadata strategy, information architecture, and more - that help businesses…
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Rob Hoeijmakers: Using AI to Transform Blogging Workflows
LLM-based conversational tools are revolutionizing all parts of the content ecosystem, including blogs by independent professionals. Rob Hoeijmakers is an independent web strategist based in Amsterdam. He's using AI tools like Whisper and Perplexity to streamline and improve his research and...
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Shannon Leahy: The Content Design Job Market
Content design jobs have become scarcer as the digital world adjusts to the post-pandemic tech economy. Shannon Leahy does her best to make sure that her content colleagues discover the jobs that are available, scouring the internet for job listings and sharing them in her social media feeds. But...
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Chelsea Larsson: Building an AI Learning Machine at Expedia
The arrival of generative AI gives content designers a whole new toolkit. As with any new set of gear, there's some learning that comes with the new capabilities that the tools afford. At Expedia, Chelsea Larsson is leading her team of content designers into the AI design future with fresh takes…
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John Williams: Going Headless and MACH Architecture
The rise of omnichannel content strategy and the emergence of new technical capabilities like cloud computing, API-delivered microservices, and headless software platforms have created entire new content ecosystems. John Williams explores these new ecosystems and modern content and experience...
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Patrick Stafford: The Future of AI and Content Design
Like most tech professionals, content designers are extremely interested in how AI might affect their work and employment prospects in the future. Patrick Stafford and his colleagues at the UX Content Collective recently conducted research to explore the impact of AI on the future of the...
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Deborah Carver: Connecting Literature, Composition, Content, and SEO
Deborah Carver sees direct connections between her academic study of literature and composition and her work as a content strategist, content marketer, and SEO. She also sees similarities between AI engineers and content professionals, both of whom endeavor to create meaning with language....
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Wouter Sligter: Authenticity in the Age of AI
Figuring out how to best adopt new technology is difficult at any time for any organization. AI tech rachets up this challenge to new heights. Wouter Sligter helps companies understand the capabilities and limitations of LLMs and related technologies to create trustworthy experience-delivery...
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Tuija Riekkinen: Scaling Content and Design Operations
Tuija Riekkinen brings a unique perspective to scaling both content and design operations, as well as other digital initiatives. She has applied her holistic and pragmatic enterprise product management skills at organizations like IKEA, where she has worked on both their design system and content...
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Lasse Rindom: Lying Robots, Chaotic Code, and Other AI Issues
Lasse Rindom both consults with enterprises on AI projects and talks on his podcast with business and technology experts about their thoughts and discoveries. In both his consulting practice and his podcast conversations, Lasse has discovered both tremendous opportunities and potentially pitfalls...
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Michael Haggerty-Villa: Design Systems and Content Strategy
Michael Haggerty-Villa's work with content and designs systems spans the history of these practices. From his work at eBay on one of the earliest design systems up until today, he has been at the forefront of both content strategy leadership and design system innovation. This conversation focuses...
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Gerry McGovern: The Environmental Impacts of AI
As we navigate our paperless offices and admire our sleek compact computing devices, it can be hard to imagine the impact that our digital experiences are having on our communities and the planet. Gerry McGovern studies the environmental impact of the digital industry. He has uncovered an…
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ABOUT THIS SHOW
Conversations with practitioners across many digital crafts — strategy, design, engineering, operations, etc.— working in AI, enterprise, agencies, UX, content design, technical communication, marketing, SEO, publishing, journalism, etc.
HOSTED BY
Larry Swanson
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Frequently Asked Questions
How many episodes does Content Strategy Insights have?
Content Strategy Insights currently has 257 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Content Strategy Insights about?
Conversations with practitioners across many digital crafts — strategy, design, engineering, operations, etc.— working in AI, enterprise, agencies, UX, content design, technical communication, marketing, SEO, publishing, journalism, etc.
How often does Content Strategy Insights release new episodes?
Content Strategy Insights publishes regularly with 257 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Content Strategy Insights?
You can listen to Content Strategy Insights on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Content Strategy Insights?
Content Strategy Insights is created and hosted by Larry Swanson.
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