Paula Scher - Pentagram partner & design genius

This week Claire meets up with the rather fantastic Paula Scher. Paula shares her design journey from discovering graphic design, her art school experience, and landing her first job. She discusses her early career as art director in the 1970s and early 80s, working for CBS records, and becoming a partner of Pentagram NYC in 1991. She discusses her thoughts on what branding is and can a graphic designer really design a brand, and the importance of young designers getting themselves noticed. Links:Red SetterPaula ScherdbaPodcast Editing by Stick and Splice