Paulina Wiesiołek: E-mail marketing ratuje porzucone koszyki w e-commerce (odc. 13)

from E-commerce bez tajemnic · host E-commerce bez tajemnic

Sklepy internetowe przeznaczają ogromne budżety na reklamy, a mimo to tracą klientów… w skrzynce mailowej. Kampanie trafiają do spamu, open rate’y spadają, a porzucone koszyki dalej czekają. Czy e-mail marketing to relikt przeszłości, czy wciąż jedno z najskuteczniejszych narzędzi sprzedaży?„E-mail marketing nadal ma się bardzo dobrze. Pytanie, kto robi to dobrze” – mówi Paulina Wiesiołek z GetResponse.W rozmowie z Pauliną Wiesiołek dowiesz się:dlaczego e-mail marketing w 2025 roku wciąż generuje sprzedaż,jak segmentować klientów, aby mailing nie trafiał do kosza,czemu sam rabat na porzucony koszyk to za mało,jak automatyzacja i AI wspierają skuteczność kampanii,kiedy newslettery budują lojalność, zamiast męczyć odbiorców.Partnerem wideocastu jest ⁠https://www.idosell.com/

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Paulina Wiesiołek: E-mail marketing ratuje porzucone koszyki w e-commerce (odc. 13)

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