Pause and Pay: Surprising Results from TV's Newest Ad Format

You mocked them at first, but now the results on pause ads are in — and they're kind of amazing. Also: Threads makes a big move. Does the ad business need its own 'nutrition label'? And Google's video ads push beyond YouTube.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us Links to all of today’s stories hereGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Already Premium? Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review usUPGRADE YOUR SKILLSInside Google Ads with Jyll Saskin GalesGoogle Ads for Beginners with Jyll Saskin GalesFoxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Privacy & Opt-Out: https://redcircle.com/privacy