Pavel Klimakov: Content Strategies, Reading Users Minds, Human Effort

Pavel Klimakov, a world class Semantic SEO Specialist, shares why keyword research is limiting, and how to build SEO around users, index signals, and visual semantics. In this interview, Pavel Klimakov (https://www.linkedin.com/in/pavel-klimakov/) joins Ernesto Ortiz (https://www.linkedin.com/in/ernesto-ortiz-seo-expert/) to discuss content strategies for new and existing websites, including: - Why old school SEO is very limiting - Keyword volume is a myth, search console is limited but the best information - How to find topics everyone else is missing - What content to write first - How to find the best opportunities looking at indices - How to know if a query deserves a page, a heading or a sentence - Different content strategies for new and existing websites - How to launch content for new and existing websites - Our observations on publishing frequency and momentum - Auditing existing websites process - Human effort and the value of design, interactive tools and presenting information in the best way possible - Google might have been right all along about: just focus on the user - Understanding true intent, the most important question you have to ask yourself - Content boundaries: when you're going to deep on a topic - Google’s increasing adoption of LLMs for ranking and retrieval - Future of the web Follow Ernesto Ortiz on Social Media: https://www.linkedin.com/in/ernesto-ortiz-seo-expert/ https://www.youtube.com/channel/UCbhjjBiyM1RBS_GZcZx30gw https://www.instagram.com/theernestoortiz/ Follow Ernesto's SEO Agency, Structural SEO: https://structuralseo.com/ https://www.linkedin.com/company/100778951/ https://www.youtube.com/@UCmJc1vbm1UnC9ACMPMuVFQg Follow Pavel Klimakov: https://www.linkedin.com/in/pavel-klimakov/ https://www.youtube.com/@UCsYe9dKTwDvNtXDZQhQ3zZQ