Påverkarna E03: Zelenskyjs sociala medier-strategi dissekeras

Ukrainas president Volodymyr Zelenskyj har en ytterst ovanlig bakgrund för en person i hans position. Han blev känd som skådespelare och slog igenom stort i serien "Folkets tjänare". När han startade ett parti med samma namn i verkligheten röstade en klar majoritet för honom som ny president.Efter krigets utbrott har han varit extremt aktiv i sociala medier. Vad har hans mediala bakgrund för betydelse för att han når de breda massorna? Hur målgruppsanpassar man? Och vad har svenska politiker för agenda när de använder kriget för sina syften?Hampus Knutsson (krisexpert Wings PR och tidigare kommunikationschef på Moderaterna), Camilla Gervide (grundare, Bloggbevakning), Elaine Eksvärd (retorikexpert, Snacka Snyggt) och Nathalie Eriksson (sociala medier-expert) gästar programmet. Programledare: Alicia Price, Resumé.

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