Paving the R.O.A.D. Forward: How Dealers Can Win with ROI, Omnichannel, AI, and Data

from For the Road Forward - Autotrader and Kelley Blue Book B2B · host Cox Automotive

Guest Experts: Elizabeth Stegall, Senior Director of Client Retention for Autotrader, Kelley Blue Book, and ICO, and Bethany Johnson, Strategic Planning Director at vAuto, join Jade Terreberry to break down essential strategies for dealers and OEMs to thrive in 2026, focusing on the acronym R.O.A.D.: ROI Focus, Omnichannel Everything, Application and Adoption of AI, and Database Decision Making.

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This episode is 21 minutes long.

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This episode was published on November 25, 2025.

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