EPISODE · Apr 22, 2024 · 26 MIN
PAWcast: How to Make People Care About Climate Change
from Princeton Alumni Weekly Podcasts · host Princeton Alumni Weekly
John Marshall ’87 and Jessica Lu ’17 say climate change has a public relations problem. It’s the biggest crisis of our time, but too often the people with solutions don’t communicate them in a way that resonates with the public. The solution, they say, lies in what just happens to be the field where Marshall built his career and expertise: marketing. About seven years ago, he founded the Potential Energy Coalition to be “planet Earth’s marketing firm” and use tools of the trade — think, surveys, data, and more data — to answer this question: How do we make people care about climate change and then act?
What this episode covers
John Marshall ’87 and Jessica Lu ’17 say climate change has a public relations problem. It’s the biggest crisis of our time, but too often the people with solutions don’t communicate them in a way that resonates with the public. The solution, they say, lies in what just happens to be the field where Marshall built his career and expertise: marketing. About seven years ago, he founded the Potential Energy Coalition to be “planet Earth’s marketing firm” and use tools of the trade — think, surveys, data, and more data — to answer this question: How do we make people care about climate change and then act?
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PAWcast: How to Make People Care About Climate Change
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