EPISODE · Mar 23, 2021 · 17 MIN
Pay for Performance Marketing - I'll Gladly Pay You Later!
from The Rethink Marketing Podcast · host Colin Jeffries & Paul Frodge
On episode #58 of the Rethink Marketing Podcast, Colin and Eric discuss "PFP" or "Pay for Performance Marketing." Many media companies are going all in on only charging advertisers once they achieve defined results. On the surface it sounds great. If you could mitigate advertising risk you would certainly want to take a look.On this episode we try to educate and entertain with four things to consider when weighing a performance based marketing model. 1) Is your business a good fit for a "PFP" program, considering both business vertical and product or service price point? 2) If it is, you will need to negotiate specifics of the program, it is usually not turn key. 3) You need to take advantage of all the added value a "PFP" program will bring to your entire marketing strategy. 4) Costs and tradeoffs. While most performance based marketing programs are built upon only paying when you achieve results there can also be both set up fees and/or base buys built into the program. For the right business a "PFP" program in todays market can be a tremendous results driven tactic but like all marketing tactics you need to really RETHINK them through and understand if they a fit. Do you have an advertising, branding, marketing, or sales topic recommendation or perhaps a guest you'd like us to interview? We'd love to hear from you! Please email us at [email protected] can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.Visit the Rethink Marketing Podcast website to learn more about the show. Learn more about your ad choices. Visit megaphone.fm/adchoices
What this episode covers
On episode #58 of the Rethink Marketing Podcast, Colin and Eric discuss "PFP" or "Pay for Performance Marketing." Many media companies are going all in on only charging advertisers once they achieve defined results. On the surface it sounds great. If you could mitigate advertising risk you would certainly want to take a look.On this episode we try to educate and entertain with four things to consider when weighing a performance based marketing model. 1) Is your business a good fit for a "PFP" program, considering both business vertical and product or service price point? 2) If it is, you will need to negotiate specifics of the program, it is usually not turn key. 3) You need to take advantage of all the added value a "PFP" program will bring to your entire marketing strategy. 4) Costs and tradeoffs. While most performance based marketing programs are built upon only paying when you achieve results there can also be both set up fees and/or base buys built into the program. For the right business a "PFP" program in todays market can be a tremendous results driven tactic but like all marketing tactics you need to really RETHINK them through and understand if they a fit. Do you have an advertising, branding, marketing, or sales topic recommendation or perhaps a guest you'd like us to interview? We'd love to hear from you! Please email us at [email protected] can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.Visit the Rethink Marketing Podcast website to learn more about the show. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Pay for Performance Marketing - I'll Gladly Pay You Later!
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