Pay It Forward With A Purpose-Led Business | Anna Violet Lieby Bartle

In this episode we dig into the concept of paying it forward. You’ll hear the story of Henry Darby, a high school principal in South Carolina, who took a part-time graveyard shift at Walmart, so he could pay his salary forward to students in need. We bring home the pay-it-forward concept as we tell the sweet story of The Giving Cake, a cupcake company that donates 100% of their profits to community charities. Violet Anna Lieby describes how decorating cakes moved quickly from hobby to passion project and became a business in the midst of the COVID-19 pandemic, launching in December 2020. The Giving Cake now delivers beautiful floral cupcake bouquets direct-to-consumers all over Santa Cruz County. Their customers even get to choose which charity their purchase will benefit every time they place an order. You’ll discover how to vote with your dollars and your time. COMPLETE BLOG & TRANSCRIPT https://caremorebebetter.com/pay-it-forward-with-violet-anna-lieby-founder-of-the-giving-cake Resource Links: Henry Darby’s Story - Today Show Coverage: https://www.today.com/video/principal-who-took-night-job-to-help-his-students-gets-a-heartwarming-surprise-100216389613 Henry Darby’s Story - ABC7 and WCIV-TV Coverage: https://abc7.com/10154901/ The Giving Cake: https://www.thegivingcake.com Find Charities To Support: https://www.charitynavigator.org/ BUILD A GREENER FUTURE with CARE MORE BE BETTER Together, we’ve planted 35,755 trees in 2025 through our partnership with ForestPlanet. Follow, subscribe, and join our newsletter to help us keep growing! 1: Subscribe to our newsletter, and we’ll plant a tree in your honor! 2: Subscribe and rate us wherever you listen, and we’ll plant another tree Newsletter: https://caremorebebetter.com YouTube: https://www.youtube.com/c/caremorebebetter TikTok: https://www.tiktok.com/@caremorebebetter Instagram: https://www.instagram.com/caremorebebetter Facebook: https://www.facebook.com/CareMoreBeBetter LinkedIn: https://www.linkedin.com/company/care-more-be-better Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.