Pay-per-click Expert On Advertising In A Recession

An episode of the Ecommerce Conversations podcast, hosted by Practical Ecommerce, titled "Pay-per-click Expert On Advertising In A Recession" was published on May 22, 2014 and runs 12 minutes.

May 22, 2014 ·12m · Ecommerce Conversations

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Summary

TinaKellyNews reports indicate that revenue growth for Google and other search engines is slowing. Bids on keywords and keyword phrases, some say, are softening. Could all of this be an opportunity for ecommerce merchants to increase PPC ad spend and gain more customers? We asked this to Tina Kelly, a pay-per-click advertising expert and an Online Marketing Manager for Netconcepts, a pay-per-click and search-engine-optimization marketing firm.

Episode Description

TinaKellyNews reports indicate that revenue growth for Google and other search engines is slowing. Bids on keywords and keyword phrases, some say, are softening. Could all of this be an opportunity for ecommerce merchants to increase PPC ad spend and gain more customers? We asked this to Tina Kelly, a pay-per-click advertising expert and an Online Marketing Manager for Netconcepts, a pay-per-click and search-engine-optimization marketing firm.

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