Pay-Per-Click (PPC) with Mike Ryan

Pay-per-click advertising on Google is a tried-and-true way to get more traffic to your site. But is PPC the best strategy for you and your practice? And how do you get started running ads on Google? We answer all of this and more in our discussion with our Paid Ads Manager, Mike Ryan, who helps us understand just how powerful, complicated, and wide-reaching this aspect of digital medical marketing is.