Payer-provider collaboration: What's in it for consumers?

Imagine having to pay for a car piece by piece, shopping for a steering wheel, brake system and transmission all as separate purchases. Not a great idea, right? Now imagine shopping for health care that way, down to every doctor visit, lab test or procedure. Yet, that describes the many confusing and complex choices facing U.S. consumers as they try to manage their health care. In this episode, Mike Fay, Vice President for Health Networks and Innovation at Wellmark, describes what happens when health plans collaborate with providers to offer consumers more transparency about healthcare quality and pricing.