Payola in Podcasting

…===============Hi, I’m Gordon Firemark, The Podcast Lawyer™ , and I help creatives and business people in the podcasting industry cover their legal bases and protect themselves and the things they create. And this is Legit Podcast Pro, a short weekly show where I offer you legal tips, information and strategies and answer your questions, so you can grow your podcast like a pro!==================<bumper video/music>===================What is Payola?HistoryTheory of regulationScandalsIn PodcastingThe Bloomberg articleThe NPR piecePR teams vs. Podcasters? Who should get paid?The rules - FTCInfluencer Marketing and disclosure requirementsClear?Conspicuous?IS “sponsored episode” good enough?What SHOULD you say?FTC has influencer marketing on its radar more than ever these days.(Examples?)It’s not a question of whether they’ll go after podcasters… it’s a question of when.So, isn’t it time to start doing it right?