Paywalls: The Price Is Right

Like all businesses, generating sustainable revenue is vital to the running of media companies, whether traditional or online. Today we focus in on this, especially in light of the recent announcement by The Malaysian Insight that it plans to cease its publication, citing a “challenging financial environment” and missed goals. Is a paywall the inevitable model to adopt or is advertising revenue still a viable option? Listen in as we discuss this with the CEO of Malaysiakini and the Editor-in-Chief of Free Malaysia Today.See omnystudio.com/listener for privacy information.