PB001: Create an Elevator Pitch for Your Blog [Day 1 of 31 Days to Build a Better Blog]

Welcome to day 1 of the 31 Days to Better Blog challenge. As I explained in yesterdays welcome episode this 31 day challenge is all about giving you short challenges to do that will bring a little life to your blogging. Today my challenge is for you to create an Elevator Pitch for your blog. elevator by Kai Ziehl on 500px Todays podcast isn't long but the activity can really bring a lot of clarity to your blogging which has many flow on benefits to your blogging. In fact what you do today will help a lot in future days of this challenge. In This Episode In todays episode I'll share: What an elevator pitch is Why you need an elevator pitch Where you’ll use it in your blogging 9 Simple tips on how to Write one 5 Questions to start with to get some clarity on your elevator pitch Share Your Elevator Pitch in Comments Below One of the things I've always loved about 31DBBB is that participants share what they DO as a result of each days challenges. Once you've created your elevator pitch - please share it in comments below (feel free to leave a link to your blog too so we can check it out) and have a look at the elevator pitches and blogs of others too. This challenge works best if we tackle each day together so please get to know your fellow 31DBBB participants! A Great Offer from our Friends at 99designs Before I go I would recommend that you check out the great offer our friends, and new podcast sponsor, 99designs have for you (worth $99). They're a fantastic place to go if you're looking for any help with graphic design in your blogging. I'm a user of their services and appreciate their great variety of designers, fantastic value for money and the quality and speed of the work being produced. Don't Forget You can also grab the 31 Days to Build a Better Blog Workbook with a 50% discount using the coupon code PODCAST50 during the checkout process here. A HUGE Thanks for an Amazing Start Lastly I wanted to take a moment to say a big thank you to everyone for your encouragement, comments, shares and reviews of yesterdays first episode. The podcast made it to the #1 Podcast in numerous countries iTunes store and I've been quite overwhelmed and very humbled by the feedback already. Please take a moment to leave us some feedback in a review on iTunes. Also note we are now available on Stitcher - you can find it here. Full Transcript Expand to view full transcript Compress to smaller transcript view Welcome to the ProBlogger Podcast episode 1 and day of 31 Days to Build a Better Blog. We’ll be talking today about creating an elevator pitch for your blog. But first, a short word from our sponsor, 99 designs, the best place for new businesses to build their brands. 99designs is the entrepreneur’s number one choice for quality graphic design. To get your logo, business card or any blog creative you might need, visit 99designs.com/problogger and get a $99 upgrade of services for free. The idea of an elevator pitch is probably something that you’ve heard about before. I heard about it back in 1990 when I enrolled in my first university degree. I was studying marketing at the time and I remember quite clearly, my lecturer, getting us to come out with an elevator pitch for a hypothetical business that we were a part of.  I’ve never heard the term and he really explained it quite simply. Imagine you’re getting on an elevator, you meet someone on that elevator that you’ve never met before. You’ve got the time that it takes to travel between the ground floor and the 30th floor to introduce yourself and communicate in a way that intrigues that other person to know more about your business. You need to be able to communicate quite succinctly to them what it is that you do in a way that makes them want to interact with you again. You’ve got the period that it takes to go from one floor to another ...