PB042: Behind the Scenes of our Latest Six Figure Product Launch

Note: you can listen to this episode above or load it up in iTunes. How to Launch a New Product Successfully Today's episode is about how we reached six figures launching a new product. We share what worked and didn't work, and some of our takeaway learnings for future launches. In This Episode You can listen to today's episode above or in iTunes or Stitcher (where we'd also LOVE to get your reviews on those platforms if you have a moment). Today we talk about: How partnering with other people can help you launch your product successfully How to identify a potential partner for a product launch How long it takes us to produce our new products How we spread the news about our product launch Where the majority of our product sales come from What we have planned to keep the product selling well into the future Further Reading and Resources for Launching a New Product Successfully What to Do BEFORE You Launch A Product On Your Blog 5 Tips for Launching a Product On Your Blog Without Annoying Your Readers Trial by Fire: a Beginner’s Attempt at a Product Launch The 3 Emails You Must Send During a Launch … and a Fresh Alternative for Bloggers Full Transcript Expand to view full transcript Compress to smaller transcript view Hi there and welcome to the ProBlogger Podcast episode 42. My name is Darren Rowse. Today, I want to talk to you about our latest product launch on Digital Photography School. It was a new product for us. I want to talk a little bit about how we came up with the idea, how we marketed it, how we developed the product, how we launched it, and also how it actually went. You can find today's show notes where I will link to the product and give you some further reading at problogger.com/podcast/42. Today, I want to talk about a product that we launched four weeks ago on Digital Photography School, which is my main blog. This particular product was a new one for us. It's actually a Lightroom presets pack. For those of you who aren't familiar with presets, Lightroom is a post-production tool for photographers to manipulate their images and to get their images looking great. They have the ability to use presets within that, which—the way I describe it to people—is like on Instagram where you manipulate a photo with a click. You just say, “Here's a filter that I want to put onto this particular photo.” In some ways, it's similar. A preset enables you to say, “I want to treat this photo in this particular way.” It takes a whole process of manipulations to an image and puts them into a single click. You take the whole heap of things that have adjustments and then you can click a link or a button and it will change your photo. This is a tool that's been built into Lightroom. You can actually develop your own presets, but you also can download other people's and install them into Lightroom. We developed this presets pack as 101 presets that enable you to change photos in 101 different ways. We developed them and bundled them together into different areas. There's presets for landscape photos, there's presets for portraits and different types of presets. The idea for this pack came really out of some affiliate promotions that we had previously done. This is actually something I would really encourage you to think about no matter what kind of product you are thinking about developing for your blog. One of the best things that you can do before you develop a product is to test it by promoting someone else's product. This might sound a little strange but you will learn so much by doing an affiliate promotion of someone else. This is something I've done time and time again. Before I developed my first ebook, I promoted someone else's ebook. Before I developed my first course, I promoted someone else's course. There's a number of things you're going to learn by promoting someone else's ...