PB056: 8 Effective Ways to End a Blog Post

Note: you can listen to this episode above or load it up in iTunes. How to Finish Your Blog Posts in ways that leave Lasting Impressions, Build Relationships and Deepen Reader Engagement Today's episode is all about how to finish each blog post. How you end your blog post determines people's final impression of you and whether they will choose to take action, like buying one of your products or connecting with you on social media. It's an opportunity to deepen the relationship between you and your reader. I share 8 ways you can finish each of your blog posts to make a lasting impression. In This Episode You can listen to today's episode above or in iTunes or Stitcher (where we'd also LOVE to get your reviews on those platforms if you have a moment). In today's episode: How to sum up each blog post succinctly and powerfully 7 ways to get people to comment on your blog How to get people to share your blog posts How linking readers to other posts on your blog can make them more interested in reading more How to build anticipation about future blog posts Examples of incentives you can use to get people to subscribe to your blog How to get readers to do what you'd like them to do next Further Reading and Resources for 8 Ways to Finish Your Blog Posts to Make a Lasting Impression 10 Techniques to Get More Comments on Your Blog Full Transcript Expand to view full transcript Compress to smaller transcript view Hi there and welcome to the ProBlogger Podcast. My name is Darren Rowse and this is episode 56 where today, we're talking about how to end your blog post. It's something that has an incredible opportunity that I think a lot of bloggers are missing. The way you end your blog post can potentially deepen the relationships that you have with your readers, make your post useful to those readers, and create a lasting impression that can have ongoing benefits for you and your blog. You can find today's show notes at problogger.com/podcast/56.  Today, we're talking about how to end your blog posts. This is a really important topic. It's something that really I am a bit surprised that there hasn't been more written about. If you look around all the blogs about blogging, you will find the never-ending supply of articles about how to start your blog posts. There are all kinds of templates, formulas, articles, with heaps of advice on how to title your blog posts. That's for good reason because the way you title a blog post will hook people in. It can be the difference between people reading it or not.  But there's very little written about how to end your blog post. I actually think the way you end your blog post is just as important. In the same way that a title hooks people into reading, the way you end your blog post hooks people into how they're going to do something with what you've written and whether they'll take action upon what you've written. This has benefits for both readers when people go away and do something as a result of reading something you've written, that can benefit them. Also, it has an impact on your blog. If people go away and do something as a result of reading your article, their life (hopefully) is going to be changed for the better. They'll have a lasting impression of you and the advice you've given them.  It's also going to have other impacts upon your blog because some of the things you might do at the end of your blog post will get people to become more sticky to your blog—to subscribe to your newsletter, to follow you on Facebook, to leave a comment, to or not buy a product. There's a whole heap of things that you can do at the end of the blog post that not only helps your reader but also you. During this podcast, I want to give you eight things that you can potentially do at the end of a blog post. I will say upfront, you probably don't want to do all eight for every part...