PB059: What Should I Blog About? 15 Questions to Ask to Help Identify Your Blogging Niche or Focus

How to Decide What Your Blog Should Be About Today's episode is all about how to decide on the focus topic for your blog. Having a niche topic for your blog helps you focus but it also helps new readers find you and current readers to understand more easily what you and your blog is about. I share 15 questions that you can ask yourself that will help you work out possible themes for your blog and help you choose a niche to focus on. In This Episode You can listen to today's episode above or in iTunes or Stitcher (where we'd also LOVE to get your reviews on those platforms if you have a moment). In today's episode I show you how answering these questions can help you unlock what the focus topic of your blog should be: What interests do you have? What experiences have you had? (work, personal, life, relationships) What expertise and skills have you developed? What are your passions? What are your dreams What gives you energy? What is your ‘pet peeve’? What do you find yourself talking to your friends, colleagues, customers and even strangers about? What are your most frequently asked questions? How do people introduce you, talk about you or describe you to others? What is your super power? What do you wish your friends, family did differently, knew or understood? If you could write about anything what would it be about? What are you learning at the moment? What are you most interested in learning more about? What is your ‘mission' in life? Bonus Question: What type of person do you most feel for?   Full Transcript Expand to view full transcript Compress to smaller transcript view Hi, this is Darren from ProBlogger and welcome to episode 59 of the ProBlogger Podcast where today I want to talk about starting out with your blog, particularly what should your blog be about.  I want to give you 15 quick questions that you can ask yourself to help you to define what your blog’s focus or niche might be. You can find today’s show notes at problogger.com/podcast/59. Defining what your blog is about is something that is well worth doing particularly when you’re starting out with your blog. It’s probably a question that you will want to revisit every now and again as well as your blog develops. It’s okay to change direction and to change the topic of your blog at times. Most successful blogs do have a niche or a topic. Some also have a variety of topics that they cover but they usually have some way of focusing on what they do. In many cases, it’s more about the reader and their particular demographic rather than a specific topic. You might have a blog for moms and talk about parenting, fashion, and other interests that moms might have. Or you might have a blog for retirees and talk about travel, finance, and being a grandparent, or a variety of topics that are relevant for that particular audience. Generally, you either have a niche, a topic, or a demographic as the focus of your blog. Today I want to give you 15 quick questions that will help you to define what your blog’s niche or focus should be. What I would encourage you to do is to jot down these questions and I will share them over on the show notes to work through them one by one and just simply answer them with a few keywords for each question. Hopefully, by the time you get to the end of the 15 questions, you will see some themes emerging which might give you some hints as to where to focus your attention in terms of a niche or a topic. So, let us get into them. They are relatively quick. Some of them are pretty obvious and some of them are a little bit different. Hopefully, we’ll give you some fresh insights. Question number 1 is one of the more obvious ones. What interests do you have? What is it that you find yourself thinking about when you have got the spare time? What magazines do you read?