PB067: Why You Should Create a Product to Sell On Your Blog (and Tips on How to Do It)

How to Develop a Product to Sell on Your Blog Today's episode is the second of the new 'Today, Not Someday' series of podcasts that will take us up to the end of the year about what you can do to make your blog ready for success in 2016. The focus is your 'someday' list, the things you've always wanted to do to improve your blog but have struggled to make happen. For details about how the series works, check out episode one here. The focus of today's episode is about why having something to sell is so important, and tips about how you can develop a product to sell on your blog. In This Episode You can listen to today's episode above or in iTunes or Stitcher (where we'd also LOVE to get your reviews on those platforms if you have a moment). In today's episode: Why having something of your own to sell is so important 9 ways you're losing opportunities if you don't offer products on your blog How I made my first product - the mistakes I made and the lessons I learned 8 steps to follow to create your first product Update: you might also like to check out this followup episode on how to create more time to create your first product. Further Reading and Resources for How to Develop a Product to Sell on Your Blog Other episodes in the Today, Not Someday Series: Part 1: Introducing New 'Today, Not Someday' Series The 'creating products' series on the ProBlogger blog This is the series of blog posts I mention about ‘creating products’ that Shayne Tilley and I shared on the ProBlogger blog: Creating Product Week: How to Create and Sell Products On Your Blog Creating Products Week: Before You Even Think About Creating Products, Think About This Creating Products Week: Which Product Should I Create? Creating Products Week: How to Create Products for Your Blog Creating Products Week: The Launch Countdown Creating Products Week: Making Products Happen – Getting Your Ideas off the Ground Meet my new friend, Edgar I’d like to welcome a new sponsor to the ProBlogger podcast for the duration of this 10 part series, my friend ‘Edgar'. Edgar is a tool I’ve been using since January of this year that does exactly what this series is about. It enables you to make the work you do on social media keep paying off for the long term. You put a little work into Edgar today by adding social media updates highlighting the great content in your blog’s archives and Edgar goes to work to share them to your followers not just once but by queuing your updates to keep delivering to into the future. The team at Edgar have put together a special deal for ProBlogger readers which gives you a free one month trial. Sign up for it at meetedgar.com/problogger. Full Transcript Expand to view full transcript Compress to smaller transcript view Hi there, and welcome to Episode 67 of the ProBlogger Podcast. My name is Darren Rowse, and today, we’re continuing our series of podcasts on things that you can do today that will help to improve your blog forever.  These are all things that have been, and are currently on my ‘someday’ list, things that we often put off as bloggers that we really should do today because they have so much potential to bring our blog alive. For the next 10 episodes, I’m going to give you 10 different things you can do today to improve your blog.  You can find today’s show notes at problogger.com/podcast/67. You can listen to the introduction to this series in the last episode, Episode 66.  This episode is sponsored by Edgar, a tool that I’ve been using since January of this year, that does pretty much what this whole series is about; help you to improve your blog by doing something today that’s going to pay off forever. Edgar allows you to create social updates for your Twitter, Facebook, LinkedIn accounts that will continue to be able to be used forever and it cues them up automatically for y...