PB073: How to Make Your Social Media Strategy More Effective for the New Year

Note: you can listen to this episode above or load it up in iTunes. How to Optimize Your Social Media to Drive Traffic to Your Blog Today's episode is part 8 of the new 'Today, Not Someday' podcast series. The focus is actioning your 'someday' list, the things you've always wanted to do to improve your blog but have struggled to make happen. For details about how the series works, check out episode one here. I've included a full list of episodes below. The focus of today's episode is about how to give your social media workflow a good going over to prepare you for the new year. I share tips about how to get bigger reach, more traffic, and higher engagement, and how to maximize productivity so that you save time. In This Episode You can listen to today's episode above or in iTunes or Stitcher (where we'd also LOVE to get your reviews on those platforms if you have a moment). In today's episode: Why optimizing your social media is so important for growing your blog 4 common social media mistakes Why I decided to make changes to my social media strategy 3 key questions to ask yourself to optimize your social media How to build a social media system that will save you time and increase engagement How Periscope can improve your social media engagement and make your work more fun Social media tools you can use to increase engagement, reach, and traffic and save you time Further Reading and Resources for How to Optimize Your Social Media to Drive Traffic to Your Blog Great tools to help you automate and manage your social media: Edgar CoSchedule Slack Great tools to help you make the best of Periscope: Fullscope - for stats Katch - for replays and embeds Other episodes in the Today, Not Someday Series: Part 1: Introducing New 'Today, Not Someday' Series Part 2: Why You Should Create a Product to Sell On Your Blog (and Tips on How to Do It) Part 3: How to Increase the Subscriber Numbers to Your Email List Part 4: How to Get Readers Excited to Join and Stay on Your Email List Part 5: How to Use Autoresponders to Fast Track Engagement and Profit Part 6: How to Refresh the Design of Your Blog For Maximum Impact Part 7: How to Make Money as an Affiliate With a Best Seller List Meet my new friend, Edgar (and a SPECIAL OFFER) I’d like to welcome a new sponsor to the ProBlogger podcast for the duration of this 10 part series, my friend ‘Edgar'. Edgar is a tool I’ve been using since January of this year that does exactly what this series is about. It enables you to make the work you do on social media keep paying off for the long term. You put a little work into Edgar today by adding social media updates highlighting the great content in your blog’s archives and Edgar goes to work to share them to your followers not just once but by queuing your updates to keep delivering to into the future. The team at Edgar have put together a special deal for ProBlogger readers which gives you a free one month trial. Sign up for your free one month trial at meetedgar.com/problogger. Here's a video of how I use Edgar: If watching videos isn't your thing - here's a blog post I wrote on how I use Edgar. Full Transcript Expand to view full transcript Compress to smaller transcript view Hi, this is Darren Rowse from ProBlogger and welcome to episode 73 of the ProBlogger Podcast. Today, we're continuing our series which is all about doing things today that you have on your someday list. It's truly about getting those things that you dreamed about doing or you know you really should be doing into the things that you are doing, particularly focusing upon things that are going to have long-term benefits for your blog and set you up for a great year of blogging next year. This is the 7th challenge of 10 in this series. If you want to go back and listen to the first one,