PB097: How To Lift the Quality of Your Blog Posts with Embeddable Content

Tips on Taking Your Blog to the Next Level With Embeddable Content Note: this episode can be listened to in the player above or on iTunes or Stitcher. Today I am talking about an opportunity to lift the quality of your blog posts using embeddable content. I also list a heap of resources for finding great embeddable content, and deciding which resources to use.   Using embeddable content is a great opportunity to lift the quality of your blog. Many bloggers take it for granted and overlook using it, but this content can increase the quality of your work. It will potentially serve your readers better and even help your blog to rank higher in search engines. I was recently asked to help judge a blog contest by my friend Michael Stelzner from Social Media Examiner. The blogs that stood out to me were ones that were using embeddable content to really make the posts dynamic. This is something that is often done on social media blogs and blogs about blogging, but there is a real opportunity to take advantage of this concept on blogs in other niches. Last week, I was speaking at a conference in Sydney, and this concept was fresh in my mind, so I produced this slide on the 17 types of embeddable content. Reasons Why Smart Use of Embeddable Content Can Lift Content Quality It lifts the usefulness of the content This content can appeal to different learning styles and personality types Plus it shows your readers that you are willing to go the extra mile It can also add other voices, opinions and experiences to your blog It increases page time - gives you more time to create an impression and build your brand Page time also helps with SEO - longer page time is a signal to Google to rank higher 17 Types of Embeddable Content Video - YouTube etc. easiest and best way to add audio and visual Slides - Slideshare easy way to turn list post into slide deck Tweets - Every tweet can be embedded in a blog post Facebook - posts, status updates, videos and images Audio Files - Anchor -  file to quickly put thoughts out and reply Cartoons - Andertoons Live-Streaming or Replays - Periscope, Blab Instagram - Pictures and videos Slideshows - Flickr and from other photo sharing sites Infographics - Infogr.am Bookmarks - Pinterest and pins Google - Maps or Google Earth Polls and Quizzes - Qzzr Mindmaps - MindMeister Google - Docs, forms and PDFs Podcast - Podcast players Animated Gifs - GIPHY You can create or curate embeddable content. I challenge you to create one blog post this week that uses embeddable content. Share your post links in the comments below or share any other ways you use to create this content. Before you publish your next blog post, ask yourself these questions: What can I create or curate that will add value Make sure it is useful quality content Don’t over do it. One or two embeds are fine, you don’t need 20 Think about what additional content would enhance the topic You could also start with a piece of embeddable content and put it into a blog post and add to it. It becomes the “hero” of the topic. You can also curate and summarize someone else's content with further reading etc. Resources and Examples Mentioned Example of adding to someone else’s content - 9 Composition Techniques to Use to Improve Your Photography The blogging competition I judged - Top 10 Social Media Blogs the 2016 Winners Using a livestream replay - How to get your Readers to become more Engaged, Loyal and to Share your Content Post using Anchor - 5 Ways Bloggers and Content Creators Could Use Anchor Quick post published using SlideShare - 10 Quick Tips for Entrepreneurial Bloggers A post turned into a SlideShare and then embedded - What it Takes to Go Pro – Lessons from 10 Professional Photographers Full Transcript Expand to view full transcript