PB099: An Introduction to Landing Pages for Bloggers – An Interview with Tim Paige from LeadPages

Note: this episode is available to listen to in the player above, on iTunes and Stitcher. Strategies for Better Conversions with Tim Paige from LeadPages Today I am speaking with Tim Paige. Tim is the conversion educator for LeadPages. With LeadPages, you can publish an optimized landing page in five minutes. They also offer other great conversion tools like LeadBoxes, LeadDigits and LeadLinks. Tim is the guy that educates everyone about how to use LeadPages and its products and how to create the best performing landing pages. On this show, Tim shares time-tested strategies for better conversions with or without LeadPages. Including Reverse Value Bomb opt-ins to really increase your subscriber count. He also shares how to use “content upgrades” as an opt-in strategy. Tim discusses the latest emerging trends for marketers, and gives his best tips on email segmentation. He also shares a special offer with ProBlogger listeners. In This Episode How Tim as a Conversion Educator, shares everything LeadPages as a company has learned over the past few years He speaks at live events, hosts the ConversionCast Podcast, and he has presented over 450 webinars in the last two years Tim’s background from musician to sales to online marketing to LeadPages The power of connection, John Lee Dumas introduced Tim to Clay Collins of LeadPages which led to becoming the conversion educator Listener Questions What exactly are landing pages and how do they fit in with blogging? What would be the advantage of LeadPages over just doing them in WordPress? Primary function of bloggers is to take away overstimulation of information overload and too many choices A landing page focuses on getting a visitor to do one thing like sign up a newsletter LeadPages is a software tool built with billions of data points about how to get a visitor to sign up, buy or convert in some form It enables a blogger to have a landing page that has already been tested and proven to get results Types of Pages Opt-in landing page Webinar registration page - Webinars are a great way to connect with an audience and they convert really well Home page - Let the first connection be something that can help your reader, offer a guide or resource LeadPages Tools LeadBoxes - Fastest way to grow an email list. It’s a pop-up opt-in form that is triggered by a link or image. Tested across 35,000 customers and it had a 32% conversion increase Content Upgrades - Include a LeadBox or opt-in form that gives away something made specifically for that blog post, PDF checklist, PDF blog post, etc. As an example the yellow button at the end of these show notes is a LeadPages LeadBox LeadLinks - A tool that allows inserting a link in an email that adds the subscriber to a list or webinar, used for segmentation, webinar registration, and growing a list though partners by sharing a link on their list LeadDigits - Allows collecting opt-ins via text message, great for public speaking Can I use LeadPages to build up my list, while I’m in the process of the design and setup of my new site? Yes, even if you don’t use LeadPages, grow your list with at least a simple landing page that speaks to your target audience Giveaway a simple one page list of tools or resources that you use to accomplish your blog topic Link your domain to a simple landing page and direct readers there You will have a ready built audience when your blog launches You can also use this tactic when developing a product This method can even be used as part of your market research Value Bomb Reverse Landing Page You create something of massive value, tons of content, takes a long time to create Once you have this content it will be a big lead generator for years to come An example: Year End Social Media Report from Social Media Examiner Create a big report, with a couple of pages free and then an opt-in for the rest