PB105: How to Write Effective Sales Copy

Note: this episode is available to listen to in the player above, on iTunes and Stitcher. An Exercise to Help You Write Sales Copy Today I’m going to share a simple exercise that will benefit your blogging and help you with writing sales copy. You can do this exercise in as little as four minutes, and I found it to be effective. Ed Dale of The Challenge and MagCast recently shared this idea at a conference. His talk was brilliant, and I took pages of notes on copywriting and sales because these are things I’ve struggled with. For most people, selling doesn’t come easy. Ed made a lot of sense when he said that selling shouldn’t be about getting people to buy, it should be about “pain relief” and “gain creation”. If you are trying to sell a quality product that will enhance other people’s lives, you might want to give this exercise a try. In Today’s Episode A Simple Exercise to Write Effective Sales Copy For 2 minutes - List as many pains of your readers that you possibly can. Big, small, tangible pains, something personal, anything you can think of. Pause for 2 minutes and list these pains For 2 minutes - List as many gains as your readers may want. What results and outcomes do they have? What are their dreams? Pause for 2 minutes and list these gains Key Takeaways After the exercise we wrote our sales copy. Sales copy is most effective when it aims to bring pain relief or gain creation After the conference, I used this technique to write a sales email Before Ed’s talk, I was stuck on this email writing process I went through the exercise, and highlighted top pains and gains, then I began writing Now I wasn’t writing about the product, I was writing about my readers pain and dreams and how this product would help them This process changed the email and the energy I wrote it with This email not only converted well, my readers thanked me for selling them that ebook This exercise really helped me, and I would encourage you to give it a try This exercise could also be useful in a whole heap of other places Best place to try this is before you create the product - what are your readers pains and desired gains Thinking about starting a new blog or niche When choosing categories for your blog When creating opt-ins for your blog When brainstorming and deciding what to write about When writing a post - get in touch with the specific need Full Transcript Expand to view full transcript Compress to smaller transcript view Hi there and welcome to Episode 105 of the ProBlogger Podcast. My name is Darren Rowse and I’m the blogger behind problogger.com, a blog and podcast designed to help you to blog better and build profit around your blog. Today, I want to talk to you about writing a sales copy. It’s a task that many of us as bloggers avoid and don’t feel comfortable doing. We’d much prefer to write a blogpost than to sell something, but it is an important skill to develop. Today, I want to suggest to you a simple exercise that can help you to do it—to get you into the right frame of mind to write a sales copy. You can find today’s show notes at problogger.com/podcast/105. The exercise I want to share with you today should only take about four or five minutes. It’s something that, as I’ve mentioned before, is going to help you to get into the right frame of mind to write sales copy. It’s something that I learned a couple of weeks ago now at a conference from a guy called Ed Dale. You can find Ed at eddale.co and he’s the founder of The Challenge, MagCast, and numerous other businesses. Ed gave a really great talk at the conference, SuperFastBusiness, which was all about practical tips on copywriting. I literally took pages and pages of notes on his talk, mainly because selling is something that I’ve always struggled with. If you’re anything like me,