PB107: Affiliate Marketing Tips – What Links to Use in Your Emails

Note: this episode is available to listen to in the player above, on iTunes and Stitcher Affiliate Marketing Tips and What Links to Use in Your Emails Today I’m going to talk about affiliate marketing and where the links should point to when sending an email promoting a product to your list. This topic was inspired by a question from Scott. “I want to try my hand at some affiliate promotions and have selected an eBook to promote. I have heard to say that your affiliate promotions work best when you email your list but I am wondering if I should email that affiliate link or send them to my own blog where I review the product.” “I’d love your guidance - how do you promote an affiliate product?” Affiliate marketing is a great way to make money with a blog. If you are not familiar with the concept you can learn more from Podcast Episode 51: My Tips for Making Money As a Blogger Through Affiliate Marketing. In Today’s Episode Affiliate Marketing Tips and What Links to Use in Your Emails Linking directly to the sales page of the product you are promoting This eliminates steps and gets the buyer closer to the buy button If the sales page is good and likely to convert If we do the pre-selling in the email and don’t have to do much more to convert Sending the potential buyer to your own blog The product has a sales page, but a little more pre-selling is required which we will do on the blog If you think a review of the product will be useful to sales If you want to promote the product several times over a few weeks Email 1 - announces the product/deal with reasons to buy and features Email 2 - an email linking to a review of the product - talks about pros and cons and links to sales page Alternatively link to interview of ebook creator Alternatively get ebook author to write guest post Email 3 - Last chance reminder linking directly to the sales page How did you go with today’s episode? Ideally, you want as few clicks as possible, but there are times when some extra clicks and pre-selling will get your readers in the buying mood. I hope that answers the question. I would love to hear what you do with sending readers to landing pages or pre-selling on your blog. Got a Question You'd Like Me to Answer? I base many episodes of this podcast upon questions answered by ProBlogger Podcast listeners and Blog readers. You can use the following widget to ask a question. Please include your name and blog name (if you have a blog).   Enjoy this podcast? Sign up to our ProBloggerPLUS newsletter to get notified of all new tutorials and podcasts below.   Full Transcript Expand to view full transcript Compress to smaller transcript view Hi there. Welcome to episode 107 of the ProBlogger Podcast. My name is Darren Rowse. I'm the blogger behind problogger.com which is a blog and podcast to help bloggers and online entrepreneurs to blog more effectively, create more useful content online, and also to work out how to sustain that. One of the ways that many of our blogger’s readers sustain their blogs and make a profit from their blogs is through affiliate marketing. That's what I want to talk about in today's episode. In particular, I want to talk about where the links should point to when you send an email to your list promoting an affiliate product. This question comes in from Scott who asks, “I want to try my hand at some affiliate promotions and have selected an ebook to promote. I've heard you say that your affiliate promotions work best when you email your list, but I'm wondering if I should email that affiliate link or should I send them to my own blog where I review the ebook?” This is a great question from Scott and I want to tackle it today, giving you a few insights into when you should do each of the options that Scott mentions.